Now it’s the baby boomers turn, as that vast generation starts to come to grips with the uncomfortable possibility of growing old and actually dying. Evidence of a surge of interest in anti-aging is everywhere: in the numerous “anti-aging” book titles; in the physicians (unhappy with the HMO grind) who’ve become “specialists” in “Anti-Aging Medicine”; in the emergence of cosmetic surgery as a standard big-ticket household expense.